Weekly column by Loretta Redd
As a disclaimer, I am registered as a “decline to state” voter, which allows me to freely vote for the candidate of my choice, rather than a political party’s slate. I watch politics on both sides of the aisle, and from local, state and national levels; and like many of you, am regularly horrified with the antics of our elected officials.
This past weekend, Sacramento was ground zero for what remains of the Grand Old Party of California. Currently on its death bed, party loyalists found it necessary to bring in The Healer, Karl Rove, to provide reassurance and resuscitation to those assembled. He, like other speakers, implored those gathered to reach out to “younger voters and Latinos, who are the fastest growing segment of the electorate.”
Indeed, a national population survey recently affirmed that our Latino population has increased by 47 percent between 2000 and 2011, and they are in the majority once more in California.
While recognizing that the loss of the conservative vote in our State was not simply a tactical error, but in fact one of “strategy,” Mr. Rove remained as clueless in his recommendations this past weekend, as he was blind to the inevitable victory of the democrats last November. “We have great principles, but we sometimes talk about those principles in a way that makes it sound like it’s 1968, 1980 or 2000.”
Hey, Karl, if those principles you hold so dear haven’t been updated since the Viet Nam era, you might want to start there. It isn’t “how” you talk about the principles, it is “what” the principles have become.
Rep. Kevin McCarthy of Bakersfield urged a restructuring of the voter turnout model to more align with the Democrats. “The political operation that this president has–communicating, identifying and data mining– is far superior to anything the Republicans have,” he lamented to his colleagues last Saturday.
Hey, Kevin, it isn’t the mechanics of the machine that are broken, it’s what your party stands for…and right now, I would say it is as conservative a message as I’ve heard since the ‘other’ McCarthy held hearings.
I don’t particularly want to assist the conservatives, but I admit to believing there is a benefit to having more than one perspective in government. However, the Republican party will never have a presence in California as long as their leaders are more concerned with how they distribute what they stand for, rather than doing a little soul-searching about what they believe in, and why it isn’t selling.
When it comes to the Latino vote, there is a chasm that has less to do with outreach and far more to do with cultural underpinnings. Years ago, a prolific cognitive linguist from “UC Bezerkley” by the name of Professor George Lakoff, realized that all politics were based on moral values, and that “facts only matter when they clearly fit one’s morally based frames.”
The moral system of the conservatives, according to Lakoff, was similar to that of a strict father. He is there to protect by dictating, directing and disciplining those in his charge. The conservative mindset is that the world is a dangerous place, that the populace is much like unruly, willful children and where wives and women are best protected when they are obedient. Armed with both God and Guns, they consider themselves guardians of their world.
The moral system of liberals, Professor Lakoff states, is that of a nurturing parent, providing a social safety net, yet refusing to dictate behavior or control from a moral perspective beyond the Golden Rule. This group will never march in lock-step; thus, its circus-sized political tent will include fringe elements of the progressive movement who push uncomfortably for inclusion.
There are major differences in the historical underpinnings of American and Latino culture. In the U.S., our success as a nation is based on financial success. We revere individual freedom, having never been defeated or controlled since our Independence from Britain, We also have a rather neurotic concept of ‘time’ and our ability to control it. Our lexicon includes buying time, killing time, being on time, running out of time, even borrowing time. We have made it a commodity.
Individual freedom, time and its control, and financial success…combined, it’s the basis for American exceptionalism.
But Latino, and especially Mexican, cultural beliefs are far, far different. Value one is that of respect, rather than resources. Number two is that of trust and family, rather than freedom. And instead of trying to control time with precision and ownership, they relish free time with friends because human connection trumps all else.
So why do many risk the dangers of illegal border crossings where the conservative answer is higher walls, and more guards? Yes, economy plays a role, but more that wanting to ‘get rich,’ they want to demonstrate their care of family through work, so they will be respected. Remember, this is a group of people with a long history of enslavement and a massive loss of both property and population throughout the years.
So, if the conservatives ever hope to appeal to a large segment of our growing and increasingly blended Latino population, or the youth or the female vote, they might want to focus less on ‘control,’ and more on caring. The ‘daddy politics’ of the last millennium aren’t going to sell, no matter what new strategy they come up with.