Since another big, pricey mailing from Developer Mark Lee came in the mail today, I decided to read the whole thing, and note that the FPPC ID# is listed as PENDING. So are we rushing the framing of the argument just a bit? On further inspection of the hefty mailing, with sheets printed only on one side, glossy Business Reply Card and huge fold-out, it doesn’t seem to mention anything about being printed on recycled stock, or with soy inks, which I would certainly expect from someone who claims to be as environmentally conscious as he does in his plea for support—and concerns expressed about watching the creek erode every day.
And never, ever, have I read about a ballot measure that includes, as part of its plea, “This is the last step of a very long process for my family and me. When I first started forming this plan, my wife and I were just married, without children. Now as we approach this last step, we will soon celebrate our son’s ninth birthday.” Oh, so I guess that’s why we should support this, as a birthday present for his kid? When a Developer repeats some variation on the phrase “a very small piece of vacant, unused and degraded city land” four times in one letter, you gotta figure he’s trying to manipulate you—and say “No, thank you.”