“There are many opinions being spouted about our new tourism logo, and I realize this is an issue worthy of debate between our city council candidates.
After reading the background on the decision making process, I am amused to note their use of a “third party strategic business group” to create and deliver this branding tool. This term usually denotes a VERY expensive process, and raises a few important questions.
Recently, I was contacted by the artists who preside over the Sunday art walk regarding what they believe to be a failure on the part of the tourism bureau to adequately promote the weekly show. Considering the fees they pay for the privilege to market their wares, I can understand their frustration. They feel undervalued, under appreciated, and exploited. Worst of all, the reason they were given for a lack of promotion was the associated expense.
Now fast forward to this new logo- here we had a genuine opportunity to host a community contest, an artistic event if you will.
We could have asked all local artists, traditional or graphic, to submit entries to the city. (Setting parameters, of course) we then could have hosted an art walk and show to present the entries. (Community building)
The top ten or so entries could have then been displayed in any one of our empty storefronts on State Street, and a voting process could be hosted online. (I’m positive we could have railed local volunteers for this effort)
Finally, we could have had a grand unveiling, with the 9 (or so) runners up getting a year long display at our city installations, and some sort of nominal (donated) prize.
The winner? They get their name attached to the new locally sourced, locally popular logo-into perpetuity!
Why are these things so seemingly hard to accomplish? Is it an out of touch government? A bloated administration? Or merely a failure to use the greatest resource Santa Barbara has available- its residents.”